So long and thanks for all the ads! Here's why Microsoft is exiting the $74 billion display advertising business

Microsoft's share of the $74 billion global display advertising market has been eroding over recent years. EMarketer predicts its share of the sector will decline to 1.2% this year, down from a 1.4% share in 2014 and a 2.1% share in 2013.

http://uk.businessinsider.com/why-microsoft-is-exiting-the-display-advertising-business-2015-6?r=US&IR=T#ixzz3ecSV5YuD