A great example of a 3-vendor multi-platform stack
You’ve perhaps heard of the LAMP stack, the standard web-service
building blocks of Linux, Apache, MySQL, and PHP. Now there’s a new
superstar technology stack on the rise: MSG.
What is MSG? It’s an acronym for a customer-lifecycle management
software stack comprised of products from Marketo, Salesforce.com, and
Gainsight.
Companies big and small across a wide range of verticals are now adopting the MSG stack to find and keep customers. They use marketing- automation software Marketo to generate leads and nurture these prospects. Then, they deploy Salesforce.com to follow up on these leads and turn them into paying customers. Finally, they tap Gainsight, which makes “customer-success management software” to understand how their end-customers are using their products and help drive renewals and upsells over the long-term.
Companies big and small across a wide range of verticals are now adopting the MSG stack to find and keep customers. They use marketing- automation software Marketo to generate leads and nurture these prospects. Then, they deploy Salesforce.com to follow up on these leads and turn them into paying customers. Finally, they tap Gainsight, which makes “customer-success management software” to understand how their end-customers are using their products and help drive renewals and upsells over the long-term.
Marketo and Gainsight are tightly integrated into Salesforce.com, functioning as tabs within the Salesforce.com interface.
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