The Pink Ghetto of Social Media

In a culture of fast-paced digital newsrooms where traffic is king, “social” can make or break a story. For sites relying on advertising as their bread and butter, social media editors help to save the newsroom from inevitable slumps in traffic.
Social media is one of the few areas of the news industry where women outnumber men in leadership positions. A study by the Colorado Women’s College at the University of Denver found that women are only 23.3 percent of leaders in media at large, but in social media that number is 55 percent. The role of social media editor stands in opposition to that of writer or editor, which is still predominantly male. The Women’s Media Center annual report found that only 37.2 percent of newsroom staffs were made up of women, a figure that has gone nearly unchanged since 1999.
https://medium.com/matter/the-pink-ghetto-of-social-media-39bf7f2fdbe1