The Big Bad World of Products Celebrities Promote on Instagram
There’s an interesting limbo that awaits the wide swath of celebrities
who are no longer famous enough to land an endorsement deal but are
still famous enough that a company will pay them money to promote a
product on their personal social media. The products that celebrities
shill on Instagram are generally coherent with the nature of the
medium—i.e. highly narcissistic—and tend to repeat a small range of
categories: teeth whitening, weight loss teas, waist shapers.
When a celebrity is being paid to use their platform to promote a product, they’re supposed to tag the post #ad or #spon in some way indicate that a transaction has taken place.
Sometimes a celebrity’s post will include a discount code for the
product they’re promoting. While this isn’t an outright admission that
it’s a straight-up advertisement, most people can make that jump.
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