Synthesio scores access to data on what Facebook users think about, say, Donald Trump

The data treasure trove otherwise known as Facebook houses discussions by you and a billion+ other humans on every topic under the sun.
Today, social intelligence firm Synthesio announced a partnership with data provider DataSift to access that Topic Data in order to generate usable insights for brands, political groups, or any other client, as part of a new Audience Analytics service.
The New York City-based Synthesio employs natural language processing and machine learning to detect patterns that can be used for crisis management, campaign planning, brand reputation, or return-on-investment calculations.
VP of product Matthew Zito told me that DataSift, headquartered in San Francisco, is the only intermediary authorized by the social giant to provide access to this Topic Data. Synthesio is only one of three companies that have received approval to use the information.
The others are Nuvi, which focuses on data visualization, and Pulsar, which is primarily a consulting organization and will employ the info for specific client projects.
 http://venturebeat.com/2015/07/26/synthesio-scores-access-to-data-about-how-many-facebook-users-think-donald-trump-is-a-fool/