This conspiracy theory says ad tech companies deliberately keep web pages loading slow because they make more money that way

Basically, his theory is, when a readers clicks to read a story, the page calls for bids from advertisers on the ad space available. This bidding is supposed to take place in a few milliseconds. But, my correspondent says, ad tech companies hold open the bids much, much longer, so more bids come in, driving up the price. Publishers hate this because it makes pages load really slowly, giving readers a terrible experience. But it’s hard to stop because everyone — publisher included — is taking a cut of the winning bid. So publishers and ad tech companies actually have an incentive to make pages load slowly.

Generally, other sources in the ad tech business tell us that this is rubbish. But a couple also admitted that there are some shady practices out there, and it is possible for this happen. “In theory he is basically correct. Publishers and the ad networks they work with have pretty effectively gamed each other. Lots of crazy s— happens,” one source told us. “It’s a wild world out there and publishers are not generally very technically competent so ad networks get away with a lot.”

http://www.businessinsider.sg/conspiracy-web-pages-load-slowly-because-they-make-more-money-that-way-2015-7/#.VbiCdbUeEps