Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct
What if you
could automate the drudgery of direct buys while retaining the benefits
of running directly on the publisher's ad server?
Programmatic direct is made possible by a small handful of specialized
ad tech vendors — companies like iSocket, Shiny Ads, and Adslot — that
focus exclusively on delivering programmatic direct solutions. Their
technology relies on tight API integrations with publisher ad servers,
providing advertisers and agencies with a mechanism to have their
campaigns served directly on the publisher’s ad server, all in an
automated, software-driven manner.
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