In a radical rethink of the fashion calendar, Burberry will combine its
men’s and women’s shows together in two annual runway events, with
‘seasonless’ collections available to buy immediately after the shows.
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The new collections will be “seasonless” and branded “February” and
“September” rather than Spring/Summer and Autumn/Winter, nomenclature
conceived with an eye towards global consumers who live in non-Western
markets with different climatic patterns.
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