Burberry Aligns Runway and Retail Calendar in Game-Changing Shift

In a radical rethink of the fashion calendar, Burberry will combine its men’s and women’s shows together in two annual runway events, with ‘seasonless’ collections available to buy immediately after the shows.

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 The new collections will be “seasonless” and branded “February” and “September” rather than Spring/Summer and Autumn/Winter, nomenclature conceived with an eye towards global consumers who live in non-Western markets with different climatic patterns.

http://www.businessoffashion.com/articles/news-analysis/burberry-aligns-runway-and-retail-calendar-in-game-changing-shift