https://elink.io
fredag 29 april 2016
torsdag 28 april 2016
Tubular Labs Wants to Be the Nielsen For Branded Web Video
Tubular is touting a metric it calls the “ER30,” which stands for
“engagement rate of a video during its first 30 days.” To calculate the
ER30, Tubular collects data from Facebook, YouTube and other platforms, specifically engagement data such as how many people like, comment on and share videos.
http://www.wsj.com/articles/tubular-labs-wants-to-be-the-nielsen-for-branded-web-video-1461751202
http://www.wsj.com/articles/tubular-labs-wants-to-be-the-nielsen-for-branded-web-video-1461751202
Why ad tech needs to wake up before Facebook and Snapchat own vertical video
Premium publishers are finally tailoring their videos to match the
way people actually consume media on their phones – vertically. However,
vertical ad formats are still lagging behind.
The Washington Post is not only creating video news stories and documentaries optimized for vertical viewing, it has also launched its own vertical video player. But those vertical videos are still preceded by standard “letter box” ads, unattractively shrunken to fit their mobile video player.
--
Snapchat last summer introduced its 3V (as in “Vertical Video Views”) ad product as a way to let advertisers access its 100 million-plus active monthly users. Snapchat delivers more than 7 billion video views daily, and most of those are vertical.
http://digiday.com/sponsored/dashbidsbl-005-762-why-ad-tech-needs-to-wake-up-before-facebook-and-snapchat-own-vertical-video/
The Washington Post is not only creating video news stories and documentaries optimized for vertical viewing, it has also launched its own vertical video player. But those vertical videos are still preceded by standard “letter box” ads, unattractively shrunken to fit their mobile video player.
--
Snapchat last summer introduced its 3V (as in “Vertical Video Views”) ad product as a way to let advertisers access its 100 million-plus active monthly users. Snapchat delivers more than 7 billion video views daily, and most of those are vertical.
http://digiday.com/sponsored/dashbidsbl-005-762-why-ad-tech-needs-to-wake-up-before-facebook-and-snapchat-own-vertical-video/
onsdag 27 april 2016
NBC to roll out massive marketing campaign for Rio Olympics in pursuit of TV viewership records
The rise of 'micro-influencers' on Instagram
There’s such a thing as being too popular.
It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by tech company Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.
As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.
--
The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”
http://digiday.com/agencies/micro-influencers/
It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by tech company Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.
As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.
--
The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”
http://digiday.com/agencies/micro-influencers/
tisdag 26 april 2016
Stamping it out
The rise of e-commerce has made selling and transporting fakes much
easier: almost two-thirds of seizures nowadays are of postal shipments,
mostly of goods bought online.
--
“China is the super-producer in almost every sector”. Including Hong Kong, it was the origin in 84% of cases (see chart). For comparison, in 2013 its share of global manufactured exports was only 17%.
http://www.economist.com/news/international/21697218-china-grew-richer-and-more-innovative-people-assumed-it-would-counterfeit-less-think
--
“China is the super-producer in almost every sector”. Including Hong Kong, it was the origin in 84% of cases (see chart). For comparison, in 2013 its share of global manufactured exports was only 17%.
http://www.economist.com/news/international/21697218-china-grew-richer-and-more-innovative-people-assumed-it-would-counterfeit-less-think
måndag 25 april 2016
YouTube’s Quest for TV Advertising Dollars
YouTube is the reigning king of Web video with $1.2 billion in ad
revenue in 2014, or about 21% of the total spent on online video ads in
the U.S. that year.
--
Ads on YouTube can cost between $15 and $20 per thousand people reached
in key demographics, according to ad buyers. Those prices are higher
than the average prices for commercials on cable networks, which can
cost closer to $10, and comparable to prime-time ads on cable, these
buyers say.
16 mobile market statistics you should know in 2016
4 inch is the most popular screen size
The latest DeviceAtlas statistics on the most popular screen sizes show that 4 inch phones are the most popular in most countries including the likes of UK, France, Germany, Italy, Australia, Japan and USA. This is caused by the huge popularity of iPhone 5 and 5S.https://deviceatlas.com/blog/16-mobile-market-statistics-you-should-know-2016
Mobile browser stats by country - MobiForge
July 13, 2015
Web usage broken down by mobile browser and country
Ad-block software is approaching 200 million users -- here's how publishers are reacting
Ad-block software usage may be more common than previously thought.
There are nearly 200 million monthly active users (MAU) of ad-block
software globally, according to data from a new study by PageFair and
Adobe included in our latest ad-blocking report.
Facing red tape online, marijuana companies are inventing a totally new breed of advertising
Marijuana revenues topped $3 billion last year,
and are expected to be more than double that by 2020, according to trade
publication Marijuana Business Daily. Those companies want to build
national brands.
http://qz.com/668154/facing-red-tape-online-marijuana-companies-are-inventing-a-totally-new-breed-of-advertising/
http://qz.com/668154/facing-red-tape-online-marijuana-companies-are-inventing-a-totally-new-breed-of-advertising/
fredag 22 april 2016
Concert ‘Merch’ Comes of Age
T-shirts, hoodies, hats, jackets and other concert souvenirs, emblazoned
with faces, logos and album art, have always been part the programme
for pop stars. But amid dwindling album sales, driven by massive
technological disruption, and the rising importance of live concerts,
tour ‘merch’ (as it’s known in the business) has become a more
significant part of their business models, setting off a race amongst
top acts like Justin Bieber, Kanye West and Rihanna to elevate their offering.
Digitaliserad snabbmat får oss att äta mer hamburgare – Max har hittat receptet
För den svenska uppstickaren Max Hamburgare sker nu hälften av
försäljningen via digitala kanaler – dit de räknar sina expresskassor,
det vill säga de terminaler med pekskärm där kunden själv kan klicka sig
fram till vad de ska och betala samt mobilappen.
--
Företaget har en bit över 100 restauranger och enligt den senaste försäljningssiffran som finns tillgänglig, från 2014, omsatte de 2,2 miljarder kronor.Max Hamburgare bygger hela sin it-verksamhet på Oracles Micros Fidelio-plattform, programjättens lösningar för restaurang och hotellbranschen.
http://computersweden.idg.se/2.2683/1.656254/max-digitaliserad-snabbmat
https://www.max.se/
https://www.max.se/sv/Hitta-Max/Max-App/
--
Företaget har en bit över 100 restauranger och enligt den senaste försäljningssiffran som finns tillgänglig, från 2014, omsatte de 2,2 miljarder kronor.Max Hamburgare bygger hela sin it-verksamhet på Oracles Micros Fidelio-plattform, programjättens lösningar för restaurang och hotellbranschen.
http://computersweden.idg.se/2.2683/1.656254/max-digitaliserad-snabbmat
https://www.max.se/
https://www.max.se/sv/Hitta-Max/Max-App/
LinkedIn has one growth area it plans to expand in
For the first time, sponsored updates surpassed 50% of the total
marketing revenue. LinkedIn makes up 21% of its revenue from marketing.
torsdag 21 april 2016
Report: Nonprofits Rely Heavily on Social Media to Raise Awareness
The 10th annual benchmark report from M+R examines the current online landscape for nonprofits.
The focus of many nonprofits is raising
awareness, and they can do that most effectively by courting online
audiences. Overall, the nonprofit sector invested $0.04 for every dollar
of fundraising it received last year, although this varied widely
across verticals. Wildlife and animal welfare charities spent $0.14 on
average, while education nonprofits spent $0.03. Additionally, larger
nonprofits spent significantly revenue on advertising.
http://mrbenchmarks.com/
onsdag 20 april 2016
Quora begins testing ads on ‘small number’ of question pages
Quora now counts more than 100 million monthly unique visitors as of March, a 22 percent increase from January.
Q1 2016 Saw 17.2 Billion App Downloads on iOS, Android Worldwide
App store optimization company Sensor Tower released
its Data Digest for the first quarter of 2016, analyzing application
downloads and trends on iOS and Android. In Q1 2016, apps were
downloaded 17.2 billion times worldwide on the iTunes App Store and
Google Play combined. This is an increase of 8.2 percent year-over-year.
tisdag 19 april 2016
Here come the Breaking News bots!
Publishers Must Adapt to a “Distributed First” Model or Fall into Obscurity
Some publishers are choosing to center their entire business strategy on distributed content. NowThis News, for example, is a new publisher that presents zero content on their website; instead they distribute content across 8 social platforms.
3 reasons New York City is the best place to start a tech company
In terms of raw dollars, Silicon Valley attracts significantly more, but New York’s share of the pie is actually growing considerably faster. The main driver behind that growth is New York’s successful self-fashioning as the capital of so-called “hyphen tech” — the numerous sub-sections of startups that align themselves with various industries: fintech, fashiontech, mediatech, and so forth.
http://techcrunch.com/2016/04/18/3-reasons-new-york-city-is-the-best-place-to-start-a-tech-company/
http://www.builtinnyc.com/2015/12/10/numbers-behind-new-york-techs-steady-growth
Apple rolls out a new App Store developer site with guides and videos for growing app businesses
Apple today is unveiling an overhaul to its App Store
developer website, a resource available to the 11 million registered
developers worldwide who have helped grow the App Store to now more than
1.5 million applications. The updated site will include new articles
and videos aimed at helping developers better understand how to grow
their businesses and engage users.
Who said tablets are dead? Montreal daily La Presse's betting its future on them
When La Presse, Montreal’s upscale French-language daily, went all
digital on weekdays as of Jan. 1, it pushed readers to its free tablet
app.
Three months of data later, La Presse is claiming success. About half the paper’s daily print readers transitioned to the app, execs believe. --
Tablet penetration in Canada has increased to 55.6 percent from 42.8 percent the year the app launched in 2013, according to eMarketer. While smartphones are conducive to quick, on-the-run news catchups, tablets support a rich editorial experience designed for longer reading sessions (La Presse+ users average a print magazine-like 40 minutes per weekday and 60 minutes on Saturday).
--
Tablets also can command higher ad rates than the typical phone app and desktop site can. La Presse+ claims to charge a $51 CPM, practically unheard of on phone app and desktop site; the app now supplies 75 percent of the paper’s total ad revenue. La Presse has a website and smartphone app, too (Lapresse.ca has 2.5 million monthly unique visitors) but they serve to breaking news and push people to the app.
http://digiday.com/publishers/montreals-la-presse-bet-tablets-paid-off/
http://www.lapresse.ca/actualites/montreal/
Three months of data later, La Presse is claiming success. About half the paper’s daily print readers transitioned to the app, execs believe. --
Tablet penetration in Canada has increased to 55.6 percent from 42.8 percent the year the app launched in 2013, according to eMarketer. While smartphones are conducive to quick, on-the-run news catchups, tablets support a rich editorial experience designed for longer reading sessions (La Presse+ users average a print magazine-like 40 minutes per weekday and 60 minutes on Saturday).
--
Tablets also can command higher ad rates than the typical phone app and desktop site can. La Presse+ claims to charge a $51 CPM, practically unheard of on phone app and desktop site; the app now supplies 75 percent of the paper’s total ad revenue. La Presse has a website and smartphone app, too (Lapresse.ca has 2.5 million monthly unique visitors) but they serve to breaking news and push people to the app.
http://digiday.com/publishers/montreals-la-presse-bet-tablets-paid-off/
http://www.lapresse.ca/actualites/montreal/
Kit gör revolt mot svenska sajters metod för att mäta antal läsare
Under helgen släppte mediesajten Kit för första gången siffror över antalet läsare. Sajtens innehåll når nu 600.000 personer varje dag, enligt Kit.
Det intressanta är dock inte siffrorna i sig utan mätmetoden.
Kit redovisar antalet läsare som antalet personer som totalt har nåtts av innehållet - även personer som har sett till exempel en Facebook-video från Kit utan att klicka sig vidare till bolagets egen sajt.
--
Nyhetssajter och andra stora webbföretag (Blocket, Hemnet och så vidare) använder standardmåttet antal unika besökare. Det avser antal besökare på bolagens egna sajter - inte personer som till exempel har sett en bild på Instagram eller en Facebook-puff (som användaren kan nås av men låta bli att klicka på).
--
"Vi använder inte sociala medier för att skapa konvertering till en sajt där vi mäter unika besökare, utan vi vill att användarna tar del av innehållet direkt på Facebook, Instagram och så vidare. Innehållet konsumeras ju därute och inte på vår sajt"
http://www.breakit.se/artikel/3392/kit-gor-revolt-mot-svenska-sajters-metod-for-att-mata-antal-lasare
https://kit.se/
https://kit.se/2016/04/14/43022/sa-gor-uber-dig-till-sin-egen-lilla-lobbyist/
Det intressanta är dock inte siffrorna i sig utan mätmetoden.
Kit redovisar antalet läsare som antalet personer som totalt har nåtts av innehållet - även personer som har sett till exempel en Facebook-video från Kit utan att klicka sig vidare till bolagets egen sajt.
--
Nyhetssajter och andra stora webbföretag (Blocket, Hemnet och så vidare) använder standardmåttet antal unika besökare. Det avser antal besökare på bolagens egna sajter - inte personer som till exempel har sett en bild på Instagram eller en Facebook-puff (som användaren kan nås av men låta bli att klicka på).
--
"Vi använder inte sociala medier för att skapa konvertering till en sajt där vi mäter unika besökare, utan vi vill att användarna tar del av innehållet direkt på Facebook, Instagram och så vidare. Innehållet konsumeras ju därute och inte på vår sajt"
https://kit.se/
https://kit.se/2016/04/14/43022/sa-gor-uber-dig-till-sin-egen-lilla-lobbyist/
The Humans Hiding Behind the Chatbots
A handful of companies employ humans pretending to be robots pretending
to be humans. In the past two years, companies offering do-anything
concierges (Magic, Facebook’s M, GoButler); shopping assistants
(Operator, Mezi); and e-mail schedulers (X.ai, Clara) have sprung up.
The goal for most of these businesses is to require as few humans as
possible. People are expensive. They don’t scale. They need health
insurance. But for now, the companies are largely powered by people,
clicking behind the curtain and making it look like magic.
--
Facebook turned the spotlight on human-assisted AI last summer when it introduced M, a chirpy personal assistant bot that lives in Messenger, its chat app. Unlike Facebook’s all-automated commercial Messenger bots, all of M’s AI-generated responses are reviewed, edited if necessary and sent out by a team of a few dozen contractors, who work out of the social network’s Menlo Park, Calif., campus, the company said. Beyond that, details on M are sparse: Facebook won’t say what hours the contractors work or how often they correct M’s guesses.
http://www.bloomberg.com/news/articles/2016-04-18/the-humans-hiding-behind-the-chatbots
https://x.ai/
--
Facebook turned the spotlight on human-assisted AI last summer when it introduced M, a chirpy personal assistant bot that lives in Messenger, its chat app. Unlike Facebook’s all-automated commercial Messenger bots, all of M’s AI-generated responses are reviewed, edited if necessary and sent out by a team of a few dozen contractors, who work out of the social network’s Menlo Park, Calif., campus, the company said. Beyond that, details on M are sparse: Facebook won’t say what hours the contractors work or how often they correct M’s guesses.
http://www.bloomberg.com/news/articles/2016-04-18/the-humans-hiding-behind-the-chatbots
https://x.ai/
A New Battle to Build the World’s Tallest … Marketing Platform?
The Dubai-based developer Emaar Properties has plans to build what would
be the world’s tallest building by 2020, in time for the Dubai World
Expo, and of course the renderings from architect Santiago Calatrava
Valls are stunning: a slender, minaret-like spire supported by cables
that appear to drape the structure.
“The governments see these skyscrapers as a means for land development,”
she said. “They give builders the right to build a skyscraper and
another 30 buildings, and the skyscraper becomes a loss leader for the
larger project.”
måndag 18 april 2016
Netflix, Inc. Q1 Earnings: What Really Matters
While all is good on the subscriber and revenue ends, declining cash
reserves is one of the several concerns put out by investors and
industry experts. The company burnt $276 million last quarter, with a
total of $1 billion over the past year. Its costly investments in
international expansion, and original programming, have weighed on its
liquidity, extending the need to acquire external debt.
http://www.bidnessetc.com/67405-netflix-nflx-q1-earnings-really-matters/
Gilt Groupe co-founder is the latest to launch a shopping app in a busy field
Gilt Groupe co-founder Alexis Maybank launched a fashion marketplace app
today that curates photos from Instagram and allows users to tap for
product details and links to retail sites where they can shop
instantaneously. The app, titled Project September,
is collaborating with leading photographers, bloggers and stylists to
showcase their favorite items, ranging from H&M to Chanel.
--
Regardless, attracting consumers via mobile apps will continue to be difficult, particularly in light of recent comScore data that
showed a significant gap between the amount of time consumers spend on
their phones and how much money they’re actually spending.
For News Outlets Squeezed From the Middle, It’s Bend or Bust
Through
real-time analytics, reporters and editors know how many people are
reading their work and through which devices and sites, how long those
readers are sticking with it, and what they’re ignoring. Screens
featuring these analytics are increasingly showing up, prominently, in
American newsrooms, including those of The New York Times and The Washington Post.
This
is the biggest and least talked about development in traditional print
media as it converts to digital: It now has ratings, just as television
does.
Media Websites Battle Faltering Ad Revenue and Traffic
The trouble, the publishers say, is twofold. The web advertising
business, always unpredictable, became more treacherous. And website
traffic plateaued at many large sites, in some cases falling — a new and
troubling experience after a decade of exuberant growth.
--
The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here.
fredag 15 april 2016
What's your chance of a pay raise? In California, it depends on what you're doing
http://www.latimes.com/business/la-fi-wage-growth-california-20160408-story.html
Inside Real Madrid's Game Plan For Digital Domination
Real Madrid - Over the last year, the club has brought on digital strategy agency Rebel Ventures,
which also works with teams such as the Boston Red Sox, Liverpool
Football Club, the Golden State Warriors, and more, and forged close
ties with the likes of Facebook, Snapchat, Twitter, and others to put
itself at the cutting edge of these platforms. So far, it seems to be
working.
--143 million followers across its digital platforms.
--
Less than 3% of Real Madrid's 87 million Facebook fans are located in Spain.
--
Every facet of the sports business is trying to become a media or content company," says Howe. "You’ve got the broadcasters, the leagues, the teams, and even the players themselves. When you have every part of the sports ecosystem trying to establish themselves as media companies, you want to be able to get there first and plant a flag, to build a foundation for a leadership position. That’s why Real Madrid [is] working really hard to get in that position."
http://www.fastcocreate.com/3058820/infographic-of-the-day/inside-real-madrids-game-plan-for-digital-domination
Piano’s new Composer makes it easy for publishers to create a targeted paywall experience
Publisher tools and paywall company Piano is announcing a new tool that could give publishers more freedom to experiment with paywalls and other business models.
--
The new Composer
tool seems like a direct extension of that idea, offering a
drag-and-drop interface where publishers can create different rules that
tailor the reader experience to different audience segments.
So based on things like a user’s device, location, value to advertisers
and use of ad blockers, a publisher can present them with different
kinds of subscription offers and/or restrict their access after they’ve
read or watched a certain amount of content.
torsdag 14 april 2016
Forever 21 bets on fashion and festival tie up
Forever 21 is the latest fashion brand trying to capitalise on the
buzz around music and festivals with the launch of a new Tumblr page
focused on music-related content.
The fast fashion brand launched the page, called #F21xMusic.
--
Via Tumblr, Forever 21 will build exclusive content specific to the channel, including interviews, Spotify playlists, pictures from the global music festivals, and ticket giveaways to give its audience an entirely new offering from the brand.
http://www.thedrum.com/news/2016/04/12/forever-21-bets-fashion-and-festival-tie
http://forever21.tumblr.com/
The fast fashion brand launched the page, called #F21xMusic.
--
Via Tumblr, Forever 21 will build exclusive content specific to the channel, including interviews, Spotify playlists, pictures from the global music festivals, and ticket giveaways to give its audience an entirely new offering from the brand.
http://forever21.tumblr.com/
Is that Begonia or Dishy Coral? Sherwin-Williams matches Pinterest colors to paints
Sherwin-Williams - The paint company has
integrated its color identification app ColorSnap with Pinterest,
allowing users to match their favorite pins to paint colors.
--
People make their minds within 90 seconds of their initial interactions with products, and approximately 62 to 90 percent of their assessment is based on colors alone, according to a study called “Impact of Color on Marketing”from University of Winnipeg. Therefore, the use of colors can influence consumers’ feelings — positively or negatively — about a brand.
http://digiday.com/brands/begonia-dishy-coral-sherwin-williams-matches-pinterest-colors-paints/
http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332?journalCode=md
http://colorsnap.com/
--
People make their minds within 90 seconds of their initial interactions with products, and approximately 62 to 90 percent of their assessment is based on colors alone, according to a study called “Impact of Color on Marketing”from University of Winnipeg. Therefore, the use of colors can influence consumers’ feelings — positively or negatively — about a brand.
http://digiday.com/brands/begonia-dishy-coral-sherwin-williams-matches-pinterest-colors-paints/
http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332?journalCode=md
http://colorsnap.com/
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