Through
real-time analytics, reporters and editors know how many people are
reading their work and through which devices and sites, how long those
readers are sticking with it, and what they’re ignoring. Screens
featuring these analytics are increasingly showing up, prominently, in
American newsrooms, including those of The New York Times and The Washington Post.
This
is the biggest and least talked about development in traditional print
media as it converts to digital: It now has ratings, just as television
does.
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