Inside Real Madrid's Game Plan For Digital Domination

Real Madrid  -  Over the last year, the club has brought on digital strategy agency Rebel Ventures, which also works with teams such as the Boston Red Sox, Liverpool Football Club, the Golden State Warriors, and more, and forged close ties with the likes of Facebook, Snapchat, Twitter, and others to put itself at the cutting edge of these platforms. So far, it seems to be working.

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143 million followers across its digital platforms.
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Less than 3% of Real Madrid's 87 million Facebook fans are located in Spain.
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Every facet of the sports business is trying to become a media or content company," says Howe. "You’ve got the broadcasters, the leagues, the teams, and even the players themselves. When you have every part of the sports ecosystem trying to establish themselves as media companies, you want to be able to get there first and plant a flag, to build a foundation for a leadership position. That’s why Real Madrid [is] working really hard to get in that position."
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