Technology Fuels Renaissance in Out-of-Home Advertising

Marketers are linking online data to digital billboards, producing ads that bridge the digital and real worlds. 

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Spending on out-of-home ads in the U.S. grew to $7.3 billion last year from $7 billion in 2014, according to the forecast, which groups cinema and outdoor advertising together. The sector still accounts for only a modest share of total ad spending, 4.3%, compared with 35.3% for digital.

http://adage.com/article/cmo-strategy/technology-fuels-renaissance-home-advertising/303357/