Publisher tools and paywall company Piano is announcing a new tool that could give publishers more freedom to experiment with paywalls and other business models.
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The new Composer
tool seems like a direct extension of that idea, offering a
drag-and-drop interface where publishers can create different rules that
tailor the reader experience to different audience segments.
So based on things like a user’s device, location, value to advertisers
and use of ad blockers, a publisher can present them with different
kinds of subscription offers and/or restrict their access after they’ve
read or watched a certain amount of content.
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