Is that Begonia or Dishy Coral? Sherwin-Williams matches Pinterest colors to paints

Sherwin-Williams - The paint company has integrated its color identification app ColorSnap with Pinterest, allowing users to match their favorite pins to paint colors.
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People make their minds within 90 seconds of their initial interactions with products, and approximately 62 to 90 percent of their assessment is based on colors alone, according to a study called “Impact of Color on Marketing”from University of Winnipeg. Therefore, the use of colors can influence consumers’ feelings — positively or negatively — about a brand.

http://digiday.com/brands/begonia-dishy-coral-sherwin-williams-matches-pinterest-colors-paints/
http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332?journalCode=md
http://colorsnap.com/