Forever 21 bets on fashion and festival tie up

Forever 21 is the latest fashion brand trying to capitalise on the buzz around music and festivals with the launch of a new Tumblr page focused on music-related content.
The fast fashion brand launched the page, called #F21xMusic.
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Via Tumblr, Forever 21 will build exclusive content specific to the channel, including interviews, Spotify playlists, pictures from the global music festivals, and ticket giveaways to give its audience an entirely new offering from the brand.

http://www.thedrum.com/news/2016/04/12/forever-21-bets-fashion-and-festival-tie
http://forever21.tumblr.com/