Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

Nearly a year after sports management giant Wasserman Media acquired digital shop Laundry Service to beef up its social and digital know-how for clients like Pepsi and American Express, the agencies are creating a media company that leverages 2,000 athletes—including NBA stars Anthony Davis and Russell Westbrook—and influencers to create branded content.

https://flipboard.com/topic/advertising/meet-the-new-digital-agency-that-already-has-2%2C000-big-names-on-board/a-F3MgSJDLQySdqbBcdOhL5g%3Aa%3A143717984-6deed2cf66%2Fadweek.com
http://www.forbes.com/companies/wasserman-media-group/