YouTube is the reigning king of Web video with $1.2 billion in ad
revenue in 2014, or about 21% of the total spent on online video ads in
the U.S. that year.
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Ads on YouTube can cost between $15 and $20 per thousand people reached
in key demographics, according to ad buyers. Those prices are higher
than the average prices for commercials on cable networks, which can
cost closer to $10, and comparable to prime-time ads on cable, these
buyers say.
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