måndag 25 april 2016

YouTube’s Quest for TV Advertising Dollars

YouTube is the reigning king of Web video with $1.2 billion in ad revenue in 2014, or about 21% of the total spent on online video ads in the U.S. that year.
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Ads on YouTube can cost between $15 and $20 per thousand people reached in key demographics, according to ad buyers. Those prices are higher than the average prices for commercials on cable networks, which can cost closer to $10, and comparable to prime-time ads on cable, these buyers say.
http://www.wsj.com/articles/youtubes-quest-for-tv-advertising-dollars-1461343177 

 

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