Who said tablets are dead? Montreal daily La Presse's betting its future on them

When La Presse, Montreal’s upscale French-language daily, went all digital on weekdays as of Jan. 1, it pushed readers to its free tablet app.
Three months of data later, La Presse is claiming success. About half the paper’s daily print readers transitioned to the app, execs believe. --
Tablet penetration in Canada has increased to 55.6 percent from 42.8 percent the year the app launched in 2013, according to eMarketer. While smartphones are conducive to quick, on-the-run news catchups, tablets support a rich editorial experience designed for longer reading sessions (La Presse+ users average a print magazine-like 40 minutes per weekday and 60 minutes on Saturday).
--
Tablets also can command higher ad rates than the typical phone app and desktop site can. La Presse+ claims to charge a $51 CPM, practically unheard of on phone app and desktop site; the app now supplies 75 percent of the paper’s total ad revenue. La Presse has a website and smartphone app, too (Lapresse.ca has 2.5 million monthly unique visitors) but they serve to breaking news and push people to the app.
http://digiday.com/publishers/montreals-la-presse-bet-tablets-paid-off/
http://www.lapresse.ca/actualites/montreal/