“YOU are a developer and you’ve just spent two weeks writing this
amazing app. What is your dream? Your dream is to get it in front of
every iPhone user.” That was how Steve Jobs, then Apple’s boss,
introduced an online shop for smartphone apps eight years ago. At first
few paid it much heed, but it launched one of the fastest-growing
software markets ever. Since then over 100 billion apps have been
downloaded, generating $40 billion in revenues for developers and
billions more in subscriptions and other fees.
At a conference on April 12th in San Francisco, Mark Zuckerberg,
Facebook’s boss, is expected to make a similar announcement. He will
probably unveil an online shop and coding tools for “chatbots”. These
are text-based services which let users complete tasks such as checking
news, organising meetings, ordering food or booking a flight by sending
short messages. Bots are usually powered by artificial intelligence
(hence the name, as in “robot”), but may also rely on humans. Many in
the technology industry hope that Facebook’s event will mark the
beginning of another fast-growing, multi-billion-dollar software
economy. Are bots the new apps?
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Text-based services have been around since the dawn of internet time,
but the birth of the bot economy can be dated to June last year, when
Telegram, a messaging app with Russian origins and more than 100m users,
launched a bot platform and a “bot store”. It now counts thousands of
bots, such as news alerts from media organisations, or feeds that link
to football videos or porn.
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A few dozens startups exist. Some provide tools: Chatfuel is a web-based
offering that lets users build bots for Telegram. Others offer
specialised services: Digit allows users to interact with their bank
accounts and find ways to save money; Pana is an online travel agency
that takes text messages and turns them into bookings. MeeKan sets up
meetings for users of Slack, a popular corporate-messaging service.
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Assist aims to be the equivalent of Google’s search box—to find bots.
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Much like web pages, they live on servers, not a user’s device, meaning
they are easier to create and update. This is likely to make them
attractive to businesses which have shied away from developing their own
apps, such as restaurants and shops.
--
The popularity of messaging apps suggests people will happily talk to
bots. But much will depend on “killer bots”—hugely popular services that
work best in the form of bots.
http://www.economist.com/news/business-and-finance/21696477-market-apps-maturing-now-one-text-based-services-or-chatbots-looks-poised
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