As you can see, retail square footage per capita in the United States
grew steadily for more than 20 years, according to data from real estate
research firm CoStar Group. But around 2009, you’ll note a clear and
sustained change in that trend.
Just how small could some of the biggest chains in retail get? Nisch
said that specialty chains, at least, will perhaps find around 250 to
300 stores to be the sweet spot. He points to Williams-Sonoma as a
blueprint of where more legacy brick-and-mortar retailers might be
headed. Williams-Sonoma has 239 stores that are largely only located in
high-performing malls, and it is already drawing more than 50 percent of its sales from e-commerce.
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