onsdag 6 april 2016

The Hotel Strikes Back

Accor's purchase of Onefinestay, an upmarket competitor to Airbnb.
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Accor classes about 16 percent of its rooms as luxury and upscale, and in December, the hotelier agreed to pay $2.9 billion for the Fairmont and Raffles chains. 
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Airbnb has 36,000 listings in New York alone. That compares with 105,000 hotel rooms, according to Bloomberg Intelligence. Airbnb has become a massive force in lodging market, and crucially, once consumers and owners get used to the accommodation platforms, they don't easily switch back.
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Accor reckons wealthy individuals spend 32 billion euros on leisure travel in the top 40 cities around the world every year. While they will stay in one of Accor's hotels for business, they might stay in a rented luxury home for their holidays with family or friends. Accor wants to make sure it captures that leisure travel spend too.

 

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