The newest rainmaker at publishers: E-commerce editors

With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue. That’s given rise to a new class of employee: The e-commerce editor.

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The e-commerce editor looks like a journalist in a lot of ways. They often have some editorial background. They scour the web for story ideas and have pitch meetings.
BestProducts’ nine writers and editors turn out 10 to 20 posts a day, for which they look up product information, talk to the manufacturers and increasingly, test the products themselves, said Patrick Varone, the site’s executive director. “It’s not like the past when publishers hired freelancers who could slap this stuff together,” he said.

http://digiday.com/publishers/newest-rainmaker-publishers-e-commerce-editors/