tisdag 19 april 2016

A New Battle to Build the World’s Tallest … Marketing Platform?

The Dubai-based developer Emaar Properties has plans to build what would be the world’s tallest building by 2020, in time for the Dubai World Expo, and of course the renderings from architect Santiago Calatrava Valls are stunning: a slender, minaret-like spire supported by cables that appear to drape the structure.


“The governments see these skyscrapers as a means for land development,” she said. “They give builders the right to build a skyscraper and another 30 buildings, and the skyscraper becomes a loss leader for the larger project.”

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