Tubular is touting a metric it calls the “ER30,” which stands for
“engagement rate of a video during its first 30 days.” To calculate the
ER30, Tubular collects data from Facebook, YouTube and other platforms, specifically engagement data such as how many people like, comment on and share videos.
http://www.wsj.com/articles/tubular-labs-wants-to-be-the-nielsen-for-branded-web-video-1461751202
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