Report: Nonprofits Rely Heavily on Social Media to Raise Awareness

The 10th annual benchmark report from M+R examines the current online landscape for nonprofits.

The focus of many nonprofits is raising awareness, and they can do that most effectively by courting online audiences. Overall, the nonprofit sector invested $0.04 for every dollar of fundraising it received last year, although this varied widely across verticals. Wildlife and animal welfare charities spent $0.14 on average, while education nonprofits spent $0.03. Additionally, larger nonprofits spent significantly revenue on advertising.

http://www.adweek.com/socialtimes/report-nonprofits-rely-heavily-on-social-media-to-raise-awareness/638229 

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