T-shirts, hoodies, hats, jackets and other concert souvenirs, emblazoned
with faces, logos and album art, have always been part the programme
for pop stars. But amid dwindling album sales, driven by massive
technological disruption, and the rising importance of live concerts,
tour ‘merch’ (as it’s known in the business) has become a more
significant part of their business models, setting off a race amongst
top acts like Justin Bieber, Kanye West and Rihanna to elevate their offering.
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