“Take a picture of an artwork,”
--
But the app didn’t just display the artwork; it loaded, unprompted,
the photograph’s title, attribution, dimension, price ($20,000), and,
further down on the screen, a history of past work and exhibitions by
the artist.
“It’s the Shazam of the art world,” Resch said, still smiling.--
The app aims to catalogue the existence and price of every artwork and to make that information publicly available. It’s the holy grail of the art market.
--
Wine-lovers photograph bottles to discover price markups on Vivino (Magnus actually uses Vivino’s image-recognition software).
http://www.bloomberg.com/news/articles/2016-04-08/magnus-app-wants-to-be-the-shazam-of-art-world
http://www.magnus.net/
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