Report Identifies Most Important Digital Shopping Tools
Percentage of respondents said they were influenced by them:
- Retailer Sites – 62%
- Printable Coupons – 55%
- Retailer Emails – 50%
- Search Engines – 47%
- LTC Coupons – 39%
- Brand Sales – 36%
- Brand Emails – 36%
- Product Reviews – 32%
- Daily Deal Sites – 28%
- Mobile Coupons – 26%
- Shopping Ads – 21%
- Retailer Texts – 21%
- Price Comp Sites – 16%
- Friend Social – 14%
- Brand Texts – 14%
- Brand Social – 13%
- Retailer social – 11%
- Mobile Payment – 7%
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