Are Infographics Really That Great of a Content Type for Link Bait?
Why infographics work
What’s great about the sole idea of infographics is that they are made to be shared and embedded on other sites, whereas standard blog posts or articles are not.After all, almost every infographic comes with a ready-made embed code, while none of the standard blog posts or articles do.
Moreover, Google is a bit to blame here as well. While they do penalize webmasters for publishing duplicate text content, they are quite silent about publishing duplicate infographic content. And the practice of embedding is basically just that.
https://blog.ahrefs.com/infographic-link-bait/
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