Brands confront video metrics mess in an age of autoplay
Both Facebook and Twitter have recently embraced autoplay video ads, a
new development that is changing how brands measure the metrics of their
video performances. In most cases, the problem is that what constitutes
a video “view” exactly is up for debate. If ads are being autoplayed,
views are easier to get — but whether they’re worthwhile is still a
question brands are asking.
Inga kommentarer:
Skicka en kommentar