tisdag 10 november 2015

The World's Most Influential CMOs 2015

For the fourth consecutive year, Phil Schiller, senior VP-worldwide marketing at Apple, tops a ranking of fellow chief marketers for something he has in spades: influence. That’s according to the latest Forbes/ScribbleLive World’s 50 Most Influential CMOs Study.
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As CMOs increasingly assume responsibility for driving not just brand but business growth, they are gaining influence inside company walls, in the C-suite and in the boardroom.
http://www.forbes.com/sites/jenniferrooney/2015/11/09/the-worlds-most-influential-cmos-2015/ 

 

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