One in five use ad-blockers in UK, says IAB research

The Internet Advertising Bureau UK’s Ad Blocking Report, released today, shows that the number of British adults using ad-blockers has risen to 18 per cent. It was 15 per cent when it was last tested in early June.
http://www.marketingmagazine.co.uk/article/one-five-use-ad-blockers-uk-says-iab-research/1372131