The Increasing Fragmentation of SaaS

According to ChiefMarTec, in 2015 there are 1875 marketing technology companies, up from 947 last year. If the number of marketing software companies is any indication, there is a huge expansion in the number of SaaS companies in almost every segment including sales tools, engineering productivity, finance, and human resources.
If you speak to a VP of Sales a fast-growing startup, you often hear them talk about their sales stack, the collection of different software their account executive views. It’s not just CRM that salespeople use anymore, but sales orchestration, lead generation, configure price quote software, and so on. The marketing team also has their proprietary software stack with marketing automation, lead scoring, attribution, and many other categories.  
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