Mobile Searches Now The Lion’s Share: 5 Tips Not To Miss The Boat

4. Use Mobile-Specific Ads & Sitelinks

 AdWords’ mobile-preferred ads and sitelinks were introduced together with AdWords’ enhanced campaigns. They definitely require some time to implement; however, they can really boost your CTR (click-through rate), as well as your conversion rate. A side benefit of having mobile-specific ads in place is that you can better analyze ad performance by device, as opposed to looking at combined performance across devices.
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