Victoria’s Secret’s Real Secret Is Its Instagram Following

Victoria's Secret turned to Instagram today to announce the latest development in Victoria's Secret Fashion Show news regarding which Angel would be chosen to wear a $2 million diamond encrusted bra. With 24 million Instagram followers, there's no wonder why the photo sharing app is the retailer's mouthpiece, business intelligence firm L2 reports.

Victoria's Secret has a humongous following that dwarfs many other brands, although Nike has 27 million Instagram follows.
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The lingerie retail also posts often, publishing more than 20 posts per week. Its models with their own massive social followings also post Victoria's Secret content too. Meanwhile, VS's YouTube page has 50 million views and nearly 80% of those views are organic.

 http://www.racked.com/2015/11/2/9660750/victorias-secret-instagram