Outdoor Advertising Companies Post Improved Revenue in Third Quarter
As other traditional media categories suffer ad declines, out-of-home has been fairly resilient.
--
Out-of-home ad spending represents a small sliver of marketers’ ad
budgets. Advertisers in the U.S. spent just $4.4 billion on outdoor ads
last year.
--
The biggest outdoor advertisers in the U.S. last year were McDonald’s,
Metro PCS Wireless, Apple, Geico and Warner Bros. Pictures, per Kantar Media’s data.
Inga kommentarer:
Skicka en kommentar