Study suggests that ‘peak content’ has been reached for brands

It turns out that the average brand publishes more than 2,000 pieces of content a year, and if 2015 is anything to go by the tide is rising, as output increased by 35% compared to the previous year.
The response by readers and viewers was huge: there were a total of 75.7bn interactions. That’s truly massive engagement, but average engagement actually decreased by 17%.
It seems that there’s only so much people can actually consume, process and share.

https://www.clickz.com/2016/03/08/study-suggests-that-peak-content-has-been-reached-for-brands
http://trackmaven.com/blog/2016/02/content-marketing-strategy-report/