Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says

A report from GroupM shows just how fast China's advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for only 14.8% of the country's total ad spend; this year it's expected to take 49.7%.
China is well ahead of the global average on that front. WPP's GroupM has forecast that 31% of worldwide ad budgets this year will go to online.
--
GroupM's report also said that despite concerns about economic slowdown, consumer confidence remains strong; it estimated overall ad spending in China up 7.8% in 2015 and said it would rise 9.3% in 2016, to $85.7 billion. 
http://adage.com/article/digital/half-c/303175/