Survey says 25 percent of smartphone owners have downloaded ad blockers

Mobile marketing company Tune is releasing a new report, where 24.6 percent of survey respondents said that they’d downloaded an ad-blocking app or browser.
The company says it surveyed nearly 4,000 smartphone owners in the United States and Europe, and it found that adoption is growing quickly — only 2.4 percent of respondents said they’d downloaded an ad blocker in the previous four to six months, whereas 7.8 percent said they’d done so since November 2015.
Tune is projecting that ad blocking could reach 80 percent of smartphone owners by the third quarter of 2017.
http://techcrunch.com/2016/03/07/tune-ad-blocking-survey/
http://in.tune.com/tmc-site-ad-blocking-report