New and Old Political Media Are Battling for Dominance in the Century's Wildest Election

Those "mature" publications, including The Washington Post and The Hill, and younger, digital-first rivals like Politico are in the midst of not just the wildest and most outrageous presidential election cycle in decades ("We are witnessing a once-in-a-lifetime election cycle," says Cherukuri) but also a fight for dominance and their survival, as sweeping change roils their newsrooms.

As Newsonomics author Ken Doctor writes, "Instantaneity has replaced weekliness." That's true for both the newsroom and the sales department, he says, explaining, "Daily-oriented ad spending triumphs over weekly, just as reading now does." 
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