How emerging tech can solve ad desensitization

Brands, desperate to quantify efforts, settled for meaningless metrics like impressions and click-through rates. Within a blink of an eye, advertisers began flooding the Internet with ads shoved into every available pixel of space, serving 5.3 trillion ads in a single year, with little regard for user experience, creative quality and, most importantly, achieving any modicum of the pleasure principle
http://techcrunch.com/2016/03/13/how-emerging-tech-can-solve-ad-desensitization/