Publishers are rapidly adopting header bidding technology. Nearly 70% of publishers now use header bidding technology, according to Tom Shields, SVP of publisher strategy at AppNexus.
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Margaret Boland, research analyst for BI Intelligence, has compiled a detailed report on header bidding that explains how it works through graphics that illustrate the process.
http://www.businessinsider.com/header-bidding-becomes-popular-among-publishers-2016-3?IR=T
http://www.businessinsider.com/intelligence/research-store?IR=T&utm_source=businessinsider&utm_medium=content_marketing&utm_term=content_marketing_store_text_link_header-bidding-becomes-popular-among-publishers-2016-3&utm_content=report_store_content_marketing_text_link&utm_campaign=content_marketing_store_link#!/The-Header-Bidding-Explainer/p/63345675
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