Annual Spending on Direct-to-Consumer Drug Advertising Nearly at an All-Time High

According to Nielsen, pharma industry spending on direct-to-consumer (DTC) advertising totaled $5.2 billion in 2015 compared to $4.3 billion in 2014 - a 15% increase. This is close to the high mark of $5.4 billion spent in 2006.

Since 2011, the portion of DTC spending on TV has increased from 53% to 67%.

 http://pharmamkting.blogspot.se/2016/03/annual-spending-on-direct-to-consumer.html