http://www.businessoffashion.com/articles/opinion/data-alone-cant-decode-the-fashion-consumer
http://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers
torsdag 31 mars 2016
Op-Ed | Data Alone Can’t Decode the Fashion Consumer
Adding this level of personalisation has a significant impact.
Thirty-five percent of what consumers purchase on Amazon comes from
product recommendations based on algorithms, according to McKinsey & Co.
http://www.businessoffashion.com/articles/opinion/data-alone-cant-decode-the-fashion-consumer
http://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers
http://www.businessoffashion.com/articles/opinion/data-alone-cant-decode-the-fashion-consumer
http://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers
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