More than 1,500 publishers and
tens of thousands of advertisers rely on Rubicon to figure out which
marketing messages are best suited to the different audiences that
gravitate toward certain websites and apps. The company says it
processes 7 trillion requests per month using about 60,000 different
algorithms.
Last
year, Rubicon managed more than $1 billion in ad spending. That's a
paltry amount compared to market leaders Google and Facebook, which last
year sold a combined $87 billion in advertising. But its exchange for
mobile ads ranks as the third largest behind those of Google and
Twitter.
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