Gabe Leydon, CEO of one of the largest gaming companies and now one of the largest mobile advertisers, Machine Zone.
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Machine Zone spends hundreds of millions of dollars a year to market its mobile games.
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The app install market has ballooned to more than $5 billion this year.
It’s just one of the fastest growing types of ads in a global mobile ad
market that should reach about $100 billion this year, according to
eMarketer.
http://venturebeat.com/2016/03/10/tune-wants-to-bring-transparency-to-100b-mobile-ad-market/
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