The partnership will begin on 1 October 2016 and was described by TfL as the largest outdoor advertising contract in the world.
As part of the agreement, Exterion will oversee advertising on trains and at more than 400 stations across the London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and, when opened, the Elizabeth line.
http://www.cityam.com/237080/advertising-company-exterion-media-wins-11bn-transport-for-london-contract-
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