Publishers of Instagram: The good, the bad and the ads

While the publishing industry’s biggest competition is for user time, the visual storytelling platform Instagram lets users scroll through hundreds of images in a matter of seconds. The average Instagram user now follows between 400 and 500 accounts, putting a huge amount of content in the hands of each of the 400 million Instagram users and increasing publisher rivalry for attention on the platform.

http://www.themediabriefing.com/article/publishers-of-instagram-the-good-the-bad-and-the-ads