The Web Video Marketing Council
(WVM) says online video has become a crucial part of the sales and
marketing programmes for most business-to-business (b2b) organisations,
with 96% of those surveyed saying they now engage in video content
marketing.
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Videopath
has developed a way of incorporating interactive elements throughout a
video - markers that viewers can click on to receive additional relevant
content. The company believes this helps keep viewers engaged.
--
Facebook and YouTube have their own in-built tools that enable firms
to see how long a viewer was engaged, at what point they stopped
watching, whether they watched it more than once, and if they shared it
or not. And tools such as Ooyala's video content management system also provide real-time analytics, allowing you to target the right markets and syndicate your videos.
http://www.bbc.com/news/business-35767893
http://www.webvideomarketing.org/
https://videopath.com/
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