F-Secure’s Mikko Hypponen, are advising users to stay safe by using ad
blockers, suggest that the future of ad blocking has little to do with
poor quality creative or invasive ad formats. Motivation of users have
already started shifting from mere blocking of annoying ads, to blocking
malicious codes delivered potentially inside any ad.
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These structural issues, namely the ways in which 3rd-party tags are
allowed on ad calls, and the way tags are allowed to live inside other
tags in a nested manner, are at the heart of the threat the advertising
technology industry now finds itself as the basis for.
http://thankyouforadblocking.com/
http://thankyouforadblocking.com/ad-blocking-references/
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